People don't buy health products the same way they buy other products. Selling more supplements and natural health products online is not simply a matter of increasing clarity and reducing friction. Nor is it simply a matter of improving the user experience.
Without addressing the issues of trust and belief you're going to get zero traction.
We take a revenue focused optimization approach, not just getting more front-end sales or opt-ins but looking at test results over the entire sales funnel, including back-end sales, retention and life time value.
We do this by splitting your existing traffic across your original page and all test versions of that page. With A/B and Multivariate testing, so you can measure exactly which page gets you more sales and profit.
But, split-testing tactics are just how we optimize health businesses, the reason why we do what we do is because we have to attack these fundamental issues that are underneath in the psychology of the health buyer's mind. Without knowing what's underneath you can't optimize it.
It's less about conversion rate optimization tactics or technology, and more about enabling our clients to connect with their audience and grow their businesses.
Here's a bit about how we do it:
We make data driven decisions on what to test based on both qualitative and quantitative insight.
Your visitors decide which version generates more sales by voting with their wallets.
Your success comes from incremental and constant improvements.
A deep curiosity of what drives people to buy is at the heart of understanding what converts best for you.
Our clients need to be as passionate as we are about understanding, learning and improving.
There are no magic bullets that work for everyone. It takes hard work to really improve, your website is no different.
Maybe you’ve optimized your site for the search engines, but have you optimized your site for more money?
With Conversion Rate Optimization we test changes while measuring if they actually move the profit needle or not.
This means we don't design test pages around what you or your boss may think is pretty or looks good. We produce results that translate into actual dollars and revenue for your business that’s proven by your customers, which is not always what looks pretty but rather what works.
We start every engagement with a roadmap audit before conducting any research or split-testing. This uncovers your biggest areas for increased revenue and allows us both to work together to prioritize where you should start.
Then if you decide to continue, we move on to the research phase of our engagement. Where we dive deep into the psychology of your buyers and non-buyers to understand what they buy and why they don’t and diagnose the problem. Finally after your research is completed we can start prescribing solutions based on your data and begin the process of split-testing.
We don't throw up random ideas. That’s called guessing and you don’t need us for that. We dive in and research to understand why some visitors buy and why others don’t. Then we develop treatments to test to get more of them to buy.
We can not work with everyone. We’re highly specialized at, conversion rate optimization, that is the ONLY thing we do. We’re also very selective with who we work with and only work with a few clients at a time. To really make conversion optimization work, our clients have to be curious, patient and open to new ideas.
Proof is like a little nudge that eases our buying anxiety and makes us feel safer about buying.
If the proof is missing however, the visitor’s anxiety level goes up and they get scared out of buying.
Learn how to use proof to sell more online... (Plus get actionable test ideas you can implement right away.)
I'm going to show you:
Conversion rate optimization or CRO is the art and science of increasing conversions (sales, leads, etc.) without increasing the amount of traffic.
A/B or split testing includes two or more different versions of a webpage, website or variable to see which one performs best.
Multivariate or multi-variable testing is used to see which specific elements or values on a web page play the biggest role in increasing conversions.
A variable is a general element that you intend to test. (A Headline, Image, Price, etc.)
A value is the specific option of the variable that you intend to test. If the variable is the headline then your values would be the different versions of that headline.
A treatment is the presentation of your new values for the variable you are testing.
We know this stuff can be confusing, don't worry, we're here to help.
If you're looking to learn more download the FREE Conversion Rate Optimization process flow infographic above, which covers how we do it.
If you're more advanced click the contact us button below and let’s set up a time to discuss your growth goals.
Creative Thirst, LLC.
A Conversion Optimization Agency
71 Marinus Street, Rochelle Park, NJ 07662