Our Work
An effective design gets the web visitor to take action and engages your prospects with your message. Review our work to see how Creative Thirst has engaged and influenced web vistors on various projects.
Brother USA Website Redesign
Background
Brother's customers span a very wide variety from home sewing to high tech printing and most of them use the Brother USA website to research products before making a purchasing decision. The Brother corporate web site required complete creative development and visual direction from concept through production, user interface design and usability reviews.
Solution
Understanding the different customer segments was key to effectively designing this site. Personas for each user type were created to help design the online experience. A comprehensive competitive analysis, internal interviews, and perspectives of the brand were developed from speaking with several vice presidents and department heads. Through this an understanding of the needs of the user groups was established and a clean, easy to use design was the result.
Customers are able to find what they are looking for quickly and easily with the new design. Improvements were made to product organization to help Brother customers make better decisions, meeting customers on their terms and making it easier for them to engage with the brand.
