Web Analytics

What is Web Analytics

Web analytics, as defined by the Web Analytics Association, is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. A simplistic definition is the study of website visitor behavior. By being aware of how web analytics works you can gain a better understanding of how your specific web visitors use your site. Knowing the numbers behind the clicks allows you to improve your visitor’s response to your marketing message.

How Can Web Analytics Help You?

Web analytics can be applied to improve any type of web site. Below is a list of several web business models with bullet points on how web analytics can help each one specifically. Your web site more than likely fits into one or several of these models, ecommerce model, lead generation model, content model or support or informational model.

Increase Registration
Improve Marketing Response Rates
Accelerate Conversion Rates
Launch Effective Marketing Campaigns
Improve Online ROI

Want to Learn More About Web Analytics?

Attend a Web Analytics Wednesday Event
Web Analytics Wednesday is the world's only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a FREE event allowing you to meet folks with similar work interests.