Analysis
In the analysis phase we begin gathering the necessary information to effectively impact your business performance on the web. Information should not be used as a crutch to support a preconceived idea, rather it should be used as the basis to grow ideas. Before any work is done a structured analysis is conducted with your team to properly define what the outcome of success would look like for your unique situation and establish what specific indicators would increase in your metrics based on your defined success. With a baseline measurement of your web metrics, using your existing web analytics tool, we can determine the value we can bring to you.
Define Success
Define Key Performance Indicators
Baseline Measurement