Define Key Performance Indicators
The second step in the analysis phase is to find out where you are today in order to determine how to get to where you want to be tomorrow. To find out how you are currently performing you must uncover and track the right set of key performance indicators, KPIs. Your key performance indicators are the set of metrics that will be used to quantify your success. These indicators will be unique for everyone since each business has different goals. Some goals may include reducing costs, increasing revenue, improving customer acquisition and retention or increasing lead generation. Creative Thirst pinpoints which Key Performance Indicators are necessary to track based on your specific definition of success. Your KPIs are extracted from your analytic software and recorded on our metric scorecard.
We don't just provide you with more overwhelming data, we translate your web metrics into actionable results and turn your website into a predictable and competitive weapon in your marketing arsenal.
The metric results of your key performance indicators will be delivered on regular intervals through our metric scorecards, which are also a part of our pricing structure.
Baseline Measurement
Baseline Measurement of your web metrics will help improve your online marketing and now that we know where you want to take your online marketing and what key performance indicators are important for those goals, we systematically begin to take a baseline measurement of your current web metrics using your web analytics package of choice.
After the Analysis Phase is complete we can begin Phase 2 - Design
