Phase 2:
Persuasive Design - Pathway Optimization
When design is used strategically, it can have a tremendous impact across your organization all the way through to your customers and what actions they take on your site. Imagine being able to raise the level of sales for a particular product with the push of a button or increase the level of engagement of your brand as easily as posting a new web page. All of this and more is possible with persuasive design.
At this stage our team designs an online pathway that is optimized for persuasion. It is literally a series of pages and links that are designed for success. Your web site visitors, based on the personas and insight gained from user testing, will take more action and drive more sales and brand equity directly from your site.
