Phase 2:
Persuasive Design - Visual Design
We all know that things people see affect them. How we as individuals perceive something has everything to do with how it is presented and a web site is no exception. Positive impressions can create higher perceived value sending sales skyrocketing. Every physical representation of a company's image is an opportunity to affect your prospects and customers. Visual design can successfully shape a consumers opinion by intelligently guiding them through design with color, white space, layout, etc. all effectively impelling your web visitor to take more actions more often.
Visual design removes roadblocks improving visual communication and enhancing the usability of your site resulting in a better user experience with your company brand and your website.
