Phase 2:
Persuasive Design - What if Scenarios
Have you ever zigged when you should have zagged? If you have contingency plans for your business strategy that are based on the reactions and actions of your competitors then why shouldn’t design be the same way?
At Creative Thirst we strongly believe design can become a competitive advantage when given the opportunity within an organization. To best leverage that advantage we create several design scenarios in advance of each marketing goal. We like to call them “what if” scenarios. What if your visitors are not responding to a particular visual element, paragraph of copy, or call to action? Don’t worry. All is not lost. With the flexibility of the web and close monitoring of your web metrics, we can quickly adapt accordingly to generate greater returns, making adjustments when they matter not after the fact.
